How Many Blogs Should I Post a Month? Here’s What Actually Works
Think back to the last time you needed a solution, where did you turn? Let me guess. Google? ChatGPT? Let’s face it, your customers are doing the same thing. And if your business isn’t showing up in those search results with helpful content, you’re leaving money (and visibility) on the table.
That’s why having a blog is so important. Blogging isn’t just about writing. It’s about building trust, boosting your search engine rankings, and giving people a reason to come back.
As a copywriter, one of the most common questions I hear from clients is, “how many blogs should I post a month?” The truth is, there’s no one-size-fits-all answer. In this post, I’ll break down how often you should blog based on your business goals and why consistency matters more than perfection.
Why Blog Frequency Matters for SEO
When it comes to blogging for SEO, Google rewards fresh, relevant content. Regular blog posts signal that your website is active and authoritative, which can help you climb in the rankings. The more often you post quality content, the more chances you have to target keywords your audience is searching for, and the more opportunities you have to get found!
When you first start writing blogs, you may struggle with the pressure to post every day to keep up with your competitors. But that’s truly not necessary. We all have to start somewhere. First, you’ll need to decide on a posting schedule that makes sense for you and your business.
Think about what you have the capacity for and/or what type of budget you have to hire a professional writer. Based on these factors, you’ll get a better idea of where to start. Even posting once a week or a few times a month will help you build momentum with search engines and stay visible in a crowded space.
Blogging consistently also helps you build E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. These are key factors Google uses to determine whether your content is credible and worth ranking. Every blog post is a chance to demonstrate your real-world knowledge and position yourself as an expert in your niche.
How Often Should You Publish Blog Posts?
According to the experts at HubSpot, the ideal blog posting frequency for growing traffic is between 2–4 blog posts per week. Their research shows that companies that publish more frequently tend to see significantly higher traffic and lead generation, especially if they have a solid content strategy and SEO game in place.
If you’re trying to build brand awareness or improve your rankings, aiming for a couple of posts per week can help you gain traction faster. But remember: this isn’t about posting just for the sake of it. Focus on producing high-value content that solves real problems for your audience. This strategy will always win over volume alone.
You can also work up to posting a few times a week. Start by posting once a week and tracking your blog’s performance. Once you start to seeing results, you may move to hiring a full-time writer to elevate your content strategy and optimize your blogs for search engines.
How Many Blog Posts Per Month is Right for You?
If you're a small business owner managing your own blog (along with, you know… everything else), a more realistic goal might be 4–8 blog posts per month. That’s enough to keep your site fresh, build SEO momentum, and stay top-of-mind with your audience without totally overwhelming yourself.
For many, blog frequency for small businesses depends on available time, team size, and content goals. Some businesses thrive with one post a week, while others grow steadily with two high-quality posts a month. What matters most is picking a schedule you can maintain and showing up consistently.
Still not sure what your number is? Start small, track your results, and scale up once you get into a rhythm.
Factors That Influence Your Blog Schedule
Your Goals
Your blog posting frequency should directly reflect what you’re trying to achieve. If your goal is to drive more organic traffic or rank higher in search engines, you’ll likely need to post more often with a strong content calendar for blogs.
If you’re more focused on building trust and positioning yourself as an industry thought leader, one in-depth post per week or even bi-weekly can work just fine. Start by defining your goals, then build a blog strategy that supports them.
A simple way to get started is by building content around frequently asked questions you encounter in your industry. Here’s some ideas based on different industries:
Health coach: What should I eat for more energy?
Photographer: What should I wear for a branding shoot?
Wedding boutique: How early should I start shopping for a wedding dress?
These types of questions not only showcase your expertise but also align naturally with what your audience is searching for online. Answering real questions builds trust, positions you as a go-to resource, and gives you a strong foundation to build your content calendar around.
Your Capacity
It’s unlikely you’ll have the time to post four blogs a week if you’re a one-person show running an entire business. Your blog posting schedule has to reflect your actual bandwidth. Think about who’s writing, editing, and publishing your content. Do you have a team? A freelancer? Or are you DIY-ing it between meetings?
Start with what’s doable and sustainable. Even 1–2 high-quality posts per month can move the needle when done with intention and backed by a solid blog content strategy. If you have the budget, consider outsourcing to a freelance writer to help you stay consistent without sacrificing your time. That way, you can focus on running your business while still publishing valuable content that supports your goals.
The key is not how often you blog—it’s how strategic and consistent you are with the time and resources you have.
Your Audience’s Expectations
Your blog should also meet the needs of your audience. Are they looking for weekly how-tos, monthly deep dives, or quick tips they can skim on the go? Paying attention to what your readers engage with can help you fine-tune your content calendar for blogs to match their habits. You don’t need to overload them with constant content. You just need to show up regularly, deliver value, and build trust over time.
Creating a Blog Posting Schedule
Start With a Monthly Plan
If you're new to blogging or juggling it alongside running a business, start by creating a simple monthly content calendar. This can be as basic as four blog topics penciled into a calendar or even just two posts a month to start.
Use your calendar to plan:
What topics you'll cover (think FAQs, how-to guides, case studies, or seasonal content)
When each blog will be published
Who’s responsible for writing, editing, and posting it (even if that’s all you!)
Batch your blog tasks when you can. Writing multiple drafts at once can save time and help you stay ahead of schedule.
Track Results and Adjust
Once you’ve been blogging for a month or two, it’s time to check in and see what’s working. Use tools like Google Analytics or built-in website metrics to monitor:
Traffic: Are certain posts driving more visits?
Time on page: Are people actually reading your content?
Keyword rankings: Are your blogs starting to show up in search?
Conversions: Are blog readers signing up for your newsletter, downloading a freebie, or making a purchase?
Tracking these metrics will help you refine your blog content strategy and make smart adjustments. You might discover that your audience loves quick tips over long-form posts. Or maybe you’ll discover that publishing on Tuesdays drives more traffic than Fridays.
Whatever you learn, don’t be afraid to shift your blog frequency or content type. The best content strategies are flexible and built for real life—not just the algorithm.
Find Your Ideal Blog Frequency
There’s no magic number when it comes to how many blog posts you should publish each month. It’s all about coming up with a sweet spot that works for you. At the end of the day, the best blog posting frequency is one you can stick with. Showing up regularly with valuable content is what builds momentum and results.
Need help bringing your blog strategy to life? I offer blog writing packages to help small business owners show up consistently, boost visibility, and connect with their audience. Whether you’re looking for an in-depth thought leadership post or 3-4 SEO-optimized blogs a month, I’m here to bring your vision to life.
Contact me to see how a monthly blog package can help your business stay visible and attract your ideal audience.
