About Laura Etter

English teacher turned copywriter

When I transitioned from education to the world of marketing in 2023, AI writing began flooding my newsfeed.

It started to feel generic. Repetitive.

Is this really what we’re moving toward?

In response, I built Etter Creative with the goal to become a partner for business owners who care as much about how they show up as what they offer.

AI is a great tool. But it’s not a strategy.

Behind every strong brand voice is a skilled copywriter.

And I’ll let you in on a little secret…you don’t need a large team or huge budget to make an impact.

You just need a creative who gets it.

Career Highlights

    • Freelance copywriter for various clients

      04/2023 - present

    • Communications Coordinator for The Coffee Trust

      05/2025 - present

    • Marketing Communications Specialist at Dietitian Live

      12/2023 - 04/2025

    • English Teacher at Portsmouth High School

      08/2020 - 08/2023

    • Literacy Coach at Portsmouth School Department

      08/2018 - 06/2020

    • Reading Specialist at Normandin Middle School

      08/2017 - 06/2018

    • Humanities Teacher at Evolutions High School

      08/2016 - 06/2017

    • English Teacher at Global Learning Charter Public School

      08-2013 - 06/2016

    • Completed the Science of Reading and Structured Literacy series in compliance with the Rhode Island Right to Read Act, 2021

    • Completed Rhode Island Department of Education training in the New Teacher Center Coaching Model, 2019

  • Attended Roger Williams University for undergrad and graduate school.

    • Master of Arts in Literacy Education, 2017

    • Bachelor of Arts in English Literature and Secondary Education, 2013

Sound like you, not AI.

Let’s tell your story.